Louis Vuitton has announced Golden Globe-winning actress Zendaya as its latest House Ambassador, featuring in the brand’s first-ever campaign with the star. The campaign, shot by Mert Alas and Marcus Piggott, showcases Zendaya alongside the iconic Capucines bag at the E-1027 house in Roquebrune-Cap-Martin, designed by trailblazing architect Eileen Gray. Styled by Law Roach, the campaign captures Zendaya in various Capucines iterations, including the debut of a miniature Capucines BB. As one of the industry’s most prominent trendsetters, Zendaya’s ambassadorship with the leading fashion house is set to continue strengthening her relationship with the brand. The Capucines bag, first launched in 2013, has become a quintessential Louis Vuitton accessory, featuring full-grain Taurillon leather and a variety of styles. The campaign will debut globally in both print and online on April 20, 2023.
